Exclusive Tips to Successful Email Marketing

As interviewed: Gail Goodman, Chairman, President and CEO, Constant Contact

　

What are some ways to keep your customers opening and reading your emails?

1-Compelling contentwill engage your readers and make them more likely to keep reading. It’s important to send personalized communications that address your audience’s concerns and needs without being overly sales-oriented. This will position you as a source of valuable information and even as an expert.

2-Use your newsletter as a tool to share all types of important information to your client base. Share information about what new merchandise you have in your retail store or a recipe off your new menu. And, have an interactive Q&A section.

3-Everyone loves images, so include graphics, photos, or links to online videos. The more knowledge you can share helps to create a better customer relationship.

4-A monthly contest in your newsletter is a fun and interesting way to engage your customers. Try asking questions about what their funniest do-it-yourself home improvement story is or draw them to the website to submit an entry for a contest.

　

What should a business keep in mind when creating an online survey?

The most important consideration when getting started is to define your objective. Before you start developing questions or building out a survey, you must ask yourself these two questions:

What do you want to survey so you can accomplish this goal?

Who  do you want to discover/explore/track, or what problem do you want to solve?

　

Exclusive Tips to Successful Email Marketing