Analyzing a market point of view of the application:

Analyzing a market point of view of the application:

I - The actors demand
The demand for a product is the result of several actors:
- Consumers or users that influence most directly sales of a product.

It is largely their choice & their behaviors that depend on sales of the product.
- Prescribes who advise, recommend or prescribe product. The study of consumer behavior is sometimes show the dominant influence on the consumption or purchase of a product or brand, some people who play a role advice or decision maker (physician).
Other players could cite as the entourage or associations consumers. The company will therefore seek to gather information from these actors.
II - Analysis tools demand

Potential demand for a good or service, it is all consumption of these goods or services, that is to say all the quantities purchased by enterprise customers:
Number of buyers × average amount purchased by the buyer Concerning the non-consumer is not the consumer of the good or service but may become short or medium term. We distinguish non-consumers on involuntary and non-voluntary on consumers.
It also differs according to Gilardi, "non-consumers on [that] not consume the item but could consume or because a change in their status (age), or as a result of actions developed by manufacturers."
The non-absolute consumer does not consume the product or service and the consumer any short or medium term for physical reasons, economic or
other.
The potential demand is the result of all consumers likely to purchase the good or service in the short or medium term, that is to say that it is the quantity

Total could be applied in the short or medium term.

Penetration of a product or brand is the relationship between the current demand for that good or that mark and its potential demand. This rate varies from one country to another and over time can assess opportunities for growth the market demand. It provides an answer to the question: Is there still a potential additional sale to new customers? We say that the market is saturated if the penetration rate is close 100%. Conversely, if a market is carrier penetration is low.
When we talk about durable goods, using the concepts of rate and equipments rate renewal.
The concept of elasticity of demand: the idea was initially that if the
increased quantities, prices also increased. The idea that the
application properties vary according to their price, which is at the origin of the notion
of elasticity of the demand with respect to price is defined by the ratio between the
percentage changes in quantity demanded consequent on the percentage of
prices3 variation:

:

                                Variation conséquente des quantités demandées

e q/p =

                                                     Variation du prix