BASIC MARKETING

BASIC MARKETING

Consider the case of a manufacturing company that has three ways to proceed exists.
 First way: engineers have asked to design and productions make great products for their views and sell.
Then we can say that the company adopts optic production. In this case, the
production service is the most important of the various departments of the company.
This approach payment when the demand will exceed supply.
Concern for the consumer to find the essential products they
required technical quality as the difference when several products are in competition. Second way: engineers has been asked to design and production
make great products from their point of view but that does not cal in
sense that their sales will not happen automatically and it will have to make efforts to
succeed in selling these products manufactured.
The company adopts a view sale "presupposes that the consumer
not buy enough of himself to the company unless it spends
lot of effort to stimulate interest in the product "(Kotler & Dubois).
In the company, alongside the production department, sales department becomes
important. This approach was successful in selling the 50 economies in
Western, especially for consumer goods companies.

 Third way: The third way is to say that neither the technical quality of product nor the effectiveness of salespeople do enough to ensure economic success
sustainable manufacturing activity. The best way is to continue to produce what consumers want.
The company then adopts a marketing perspective. "The marketing perspective considers
the primary task of the company is to determine the needs and wants of target markets
and produce the desired satisfactions profitably as more effective than
competition "(Kotler).
According to Gilardi et al, the company should seek to "understand the needs of
consumers and adapt commercial offers in order to achieve its objectives. "
As noted by J. J. Lambin, the implicit assumption is the basis of marketing is the optical
so that "the needs of the buyer is the primary objective of
the company, not by altruism but because it is the best way for her
to achieve its own objectives."